You're A Modern Marketing Machine
For creative, you still need humans.
Hey, We're Humans!Automate as much as you can. Definitely let the robots collect audience data, surface look-alikes, cross-post all the content across all the social media, and text you with your meeting alerts. But you wouldn't send the robot to represent you and your creative ideas at the meeting.
Hire a "Write Hand"Forgive the terrible pun. But 20-second hypothetical: it's Sunday night. What do you need to get done this week?
- Your email marketing program sends automatic newsletters on a regular basis. Is the next newsletter done?
- A great way to get more mailing list subscribers is to offer a free piece of content, like an eBook. Has anyone written one yet?
- Thought leaders suggest that a company blog should be refreshed with relevant posts two or three times weekly, depending on the business. If a decent blog post is 500 words, that means you need a thousand words by Wednesday.